Marlow.

A botanical line for a generation that reads ingredient lists.

Marlow came to us with a shelf full of clean formulas and a wordmark that disappeared next to its competitors. The brand needed to feel rooted, slow and a little bit literary — without falling into the wellness-beige bucket every clean-skincare line lands in.

We rebuilt the brand around the idea of considered botany — herbal, precise, and quietly confident.

A wordmark that breathes.

A custom-drawn ligature with a single italic syllable — small enough to live on a 30ml dropper, present enough to anchor a billboard.

Six colors. No filler.

A grounded primary, a clay-toned signal, and four supporting tones drawn from the species the line is built around — sage, olive bark, hemp paper, dried marigold.

A serif with a pulse, a sans that gets out of its way.

A bottle that earns its shelf.

Mono-material amber glass. Embossed wordmark on the cap. The full ingredient list lives on the bottle, not buried in a leaflet.

A system that scales without diluting.

From the apothecary shelf to the algorithm — the same hand at every touchpoint.